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  "documentTitle": "Redrawing the lines: FinTech’s growing influence on Financial Services",
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      "text": "This report assesses the continued rise of new business models and emerging technologies in the financial services sector. Our analysis is based on a nationwide survey of 45 Indian financial services and FinTech executives, mapped against a global survey of 1,308 participants from 71 countries, and also includes insights and proprietary data from PwC’s DeNovo platform.",
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      "text": "The pace of change in financial services seems only to be increasing—as does the urge for the industry to react. The forces shaping this change have led us to reconsider the role of finance, more as an ‘enabler’ than a provider of financial products and services.",
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      "text": "The FinTech market landscape in India has been dominated by payments and lending companies so far, although other segments, particularly personal finance and enterprise solutions, are poised to gain ground this year.",
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