{ "docId": "019dd923-5de0-76bd-a169-24b861b13cbe", "docSlug": "31b753253331cfdf", "documentTitle": "Working together to build a better tomorrow", "authorId": "PwC", "authorName": "PwC", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 61, "pageCount": 66, "prevPage": 60, "nextPage": 62, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 0, "notes": "Includes two testimonials with headshots.", "elementsJson": [ "paragraph", "quote_block", "headshot" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a169-24b861b13cbe/61", "deckHref": "/decks/019dd923-5de0-76bd-a169-24b861b13cbe", "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-24b861b13cbe.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-24b861b13cbe#slide-61", "components": [ { "bbox": null, "kind": "callout", "text": "AEON Bank is now Malaysia's first Islamic digital bank; all its products and services are Shariah-compliant, however its services are available to all Malaysians.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-3be5-7612-8a27-a967b8b5d1ec", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.17, "x": 0.71, "y": 0.67 }, "kind": "image", "text": null, "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3fa08adc-a940-40f5-a650-7e93cc258437", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.17, "x": 0.09, "y": 0.82 }, "kind": "image", "text": null, "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f1fc9165-738f-4d87-af82-b23755a51cf4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.76, "x": 0.12, "y": 0.53 }, "kind": "paragraph", "text": "The creation of the bank formed part of the AEON Bank's broader business transformation strategy and aligns with its ambition of becoming a tech enabler within the banking landscape.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0f52fbb0-aa0f-4107-a81a-28b7276c36df", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.76, "x": 0.12, "y": 0.48 }, "kind": "paragraph", "text": "AEON Bank is now Malaysia's first Islamic digital bank; all its products and services are Shariah-compliant, however its services are available to all Malaysians.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "18de3f03-da65-40b8-81ec-3e231afc4d47", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.76, "x": 0.12, "y": 0.27 }, "kind": "paragraph", "text": "AEON Bank wanted to create a digital bank from scratch that would deliver innovative and inclusive financial services to retail customers in Malaysia while winning customer trust. So it asked PwC South East Asia Consulting to use its expertise in this area to help AEON Bank to achieve its vision.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ad8e93f1-33a0-4d50-88f6-da0b6bfc9ca8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.11, "w": 0.76, "x": 0.12, "y": 0.36 }, "kind": "paragraph", "text": "AEON Bank and PwC South East Asia Consulting worked together to design the digital bank's systems and build the technological framework for the customer journey, establishing Salesforce Service Cloud as the core system for running customer support activities. The mission was to make the client experience fast, responsive and personalised, something that was particularly important for a bank without physical branches.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ba432dfa-4d00-439f-96ab-ef3a0f285886", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.76, "x": 0.12, "y": 0.58 }, "kind": "paragraph", "text": "Partnering with PwC South East Asia Consulting meant that the project was achieved within timelines and within budget. PwC South East Asia Consulting also helped AEON Bank address regulatory hurdles and comply with the regulatory requirements, thereby helping to build trust in the bank and its products.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fe690118-f5e3-48b7-84f0-dd6e27e7d571", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.55, "x": 0.09, "y": 0.67 }, "kind": "quote", "text": "PwC played a pivotal role in introducing us to interested partners and various technology partners with world-class solutions to design and build the products and services we envisioned for the bank together with the Financial Projections to ensure the bank would be successful.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c8b754f3-13cc-49e2-94a3-75b092fd79ab", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.3, "y": 0.82 }, "kind": "quote", "text": "PwC is thrilled to have collaborated with AEON Bank to help realise its digital-banking vision. The relentless focus on an enhanced customer experience set the tone of the engagement right from the get go, and we are confident that AEON Bank will add tremendous value for an ever-growing customer base and enrich the Malaysian digital-banking landscape.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ecde0a7c-b3ed-4204-9a32-944fd649272e", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "PwC played a pivotal role in introducing us to interested partners and various technology partners with world-class solutions to design and build the products and services we envisioned for the bank together with the Financial Projections to ensure the bank would be successful. - Ajith Jayaram, Chief Strategy Officer of AEON Bank", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-3be5-7612-8a27-afe3e947e5dd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.12, "y": 0.2 }, "kind": "title", "text": "Case study", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b252cd7e-0d12-4628-9202-71a42235f9c8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.12, "y": 0.23 }, "kind": "title", "text": "Building a trusted digital bank in Malaysia", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4294a3e9-9d6d-409c-9e1e-afb837e8bfa2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "SUCCESs Framework", "slug": "success-framework", "agent": "Storyteller", "layer": "slide", "matchId": "92759f27-d562-4d5c-9efa-3053aef7bea1", "evidence": "The slide outlines the success of the project in terms of timelines, budget, and regulatory compliance.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 66, "from": 55, "beatId": "7f5ca6de-ffdc-4e2a-acbf-0ad19ccae59f", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Conclusion", "beatSlug": null, "evidence": "The document concludes with a summary of PwC's achievements and initiatives", "position": 4, "confidence": 0.7, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }