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  "notes": "Includes a testimonial from Madhura Mitra, Executive Director at PwC India.",
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      "text": "Through this engagement, we aim to help create a robust carbon market that will play a pivotal role in India's decarbonisation journey.",
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      "text": "Carbon markets are a vital policy tool used by governments to incentivise businesses and energy users to transition to cleaner energy sources. By imposing a price on each ton of carbon emissions, these markets help to make the development and adoption of cleaner energy technologies economically viable compared to fossil fuels.\n\nIndia has set an ambitious target to achieve net zero emissions by 2070. The carbon market in India has been designed to mobilise capital flows and incentivise industries to adopt innovative technological solutions for decarbonisation. In this context, a team from PwC India was selected based on their robust approach and methodology to serve as the advisors to India's Bureau of Energy Efficiency (BEE) on their carbon market implementation journey.\n\nThis engagement is now in its second year. During the first year, PwC India supported BEE in developing a regulatory and policy framework, drawing on extensive insights, assessments, and studies of policies implemented in other countries. Concurrently, work began on creating a central IT platform called the Registry. This platform will enable the registration of projects, provide access and portals for all market participants—including project developers, traders, verification agencies, and validators—and feature a trading platform for carbon credits.\n\nThe next phase involves assisting BEE in conducting stakeholder consultations with industry leaders, academia, and regional and state governments. BEE has been organising these consultations across key cities in India to discuss and shape policy frameworks and documents critical to establishing a practical carbon market in India. A standout feature of this engagement has been the leadership from the Prime Minister's office which has brought together key ministries to work towards a common goal with measurable outcomes.\n\nThrough this engagement, we aim to help create a robust carbon market that will play a pivotal role in India's decarbonisation journey.",
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      "text": "Madhura Mitra\nClimate Change and Sustainability, Executive Director, PwC India",
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      "text": "We are thrilled to collaborate with the Bureau of Energy Efficiency in its groundbreaking initiative to introduce carbon markets in India. This engagement provides a crucial platform to engage with key stakeholders, facilitating the effective implementation of carbon trading mechanisms that are essential for India's decarbonisation journey.",
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      "text": "We are thrilled to collaborate with the Bureau of Energy Efficiency in its groundbreaking initiative to introduce carbon markets in India. This engagement provides a crucial platform to engage with key stakeholders, facilitating the effective implementation of carbon trading mechanisms that are essential for India's decarbonisation journey. — Madhura Mitra, Climate Change and Sustainability, Executive Director, PwC India",
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