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  "documentTitle": "Global Culture Survey 2021",
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  "notes": "Includes a case study snippet at the bottom regarding 'Aus. Corp.'",
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      "text": "Aus. Corp. - Selecting the 'critical few' behaviours that resonate across the organisation. Aligning to their broader strategy, Aus. Corp. prioritised to 4 'critical few' behaviours.",
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      "text": "Respondents who agree that the inability to see how the desired changes translated into day-to-day actions was a challenge",
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      "text": "Respondents identifying translation of change to day-to-day actions as a challenge: 19%",
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      "text": "Our approach focuses on identifying the 'critical few' behaviours that both align to outcomes and help unlock underlying positive energy and pride within the workforce.",
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      "text": "Although this approach appears simple, the difficulty of identifying desired behaviours shouldn't be underestimated. It involves input from several stakeholders, and many iterations.",
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      "text": "To ensure cultural evolution resonates across an entire organisation, it is important to focus on behaviours that leverage current cultural strengths and focus on the desired outcomes.",
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      "text": "Evolving culture takes time, and progress can stagnate unless impacted employees engage with the cultural agenda from top to bottom. Typically, Australian organisations have struggled to create this connection.",
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      "text": "Go the extra mile to delight customers. Employees: treat every customer as their own, engage positively. Middle managers: meet with customers, prioritise process improvements.",
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      "text": "Figure 3 - Example of how a behaviour can be tailored for different groups",
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