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  "docSlug": "8146875c22823e3a",
  "documentTitle": "4th edition eReadiness 2023",
  "authorId": "PwC",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 17,
  "pageCount": 83,
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  "nextPage": 18,
  "slideType": "customer_journey",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "Uses a funnel-like visualization for the customer journey and vertical gauge charts for NPS comparison.",
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      "kind": "callout",
      "text": "Almost all (99%) customers had online consultation.",
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      "text": "Activity completion rates: 100%, 93%, 79%, 44%, 47%",
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      "kind": "chart",
      "text": "Online vs Offline NPS comparison",
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      "kind": "diagram",
      "text": "Online customer journey: Configuration, Consultation, Reservation, Payment, Delivery at home",
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      "text": "Almost all (99%) customers had online consultation",
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      "text": "67% of customers required home delivery",
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      "text": "NPS: 45%",
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      "kind": "title",
      "text": "Online buyers show lower satisfaction than offline ones - except in the APAC region - with online payment representing a key barrier to an end-to-end journey",
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      "evidence": "Visualizes the stages of the online purchasing process and drop-off points.",
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      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document presents consumer research and highlights regional variances in e-mobility market maturity.",
      "position": 1,
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      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "name": "Tale Two Worlds",
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      "bestFor": "Competitive analysis, benchmarking, case for change",
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      "evidence": "The document presents a clear distinction between EV owners, prospects, and sceptics.",
      "position": 0,
      "objective": "To contrast consumer viewpoints and eReadiness across regions.",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 0.6,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
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