{
  "docId": "019dd923-5de0-76bd-a169-198605591c4e",
  "docSlug": "8146875c22823e3a",
  "documentTitle": "4th edition eReadiness 2023",
  "authorId": "PwC",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 83,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "The slide uses two grouped bar charts to visualize consumer behavior regarding EV acquisition.",
  "elementsJson": [
    "bar_chart_grouped",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-198605591c4e/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-198605591c4e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-198605591c4e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-198605591c4e#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.18,
        "y": 0.48
      },
      "kind": "callout",
      "text": "Mainly for premium and luxury cars",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "550d7b0a-fea0-4a5d-b0c5-6f6cf111245d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Where did you buy it?",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b9ab15a-05a2-4aa4-964a-04dfabb13d53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.51,
        "y": 0.27
      },
      "kind": "chart",
      "text": "How did you buy it?",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "696649a4-fd7c-4787-80e4-7bd3d93cbad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Purchase channel preference: 74%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be7-728b-abf8-8a8c87804042",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.36,
        "x": 0.32,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Note: percentages may not total 100% due to rounding. Source: Strategy& analysis on feedback from consumer survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "021175ab-a2c3-40ad-bf96-2fd2605dd309",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "A dealership is the main purchase channel for EVs, with online gaining traction for premium players, particularly in North America",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c4cc4c5-bc6c-452a-b559-bb719ff95fd1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "ff5e7e09-1e47-4011-ab29-091d67231243",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document presents consumer research and highlights regional variances in e-mobility market maturity.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 6,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "2cda59da-1422-4517-9888-d087030932c1",
      "evidence": "The document presents a clear distinction between EV owners, prospects, and sceptics.",
      "position": 0,
      "objective": "To contrast consumer viewpoints and eReadiness across regions.",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 0.6,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}