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  "documentTitle": "The future of work: A journey to 2022",
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      "text": "Questions for HR: How can you turn your values into a compelling element of your employer brand? Is your function set up to work with people who want a greater say in designing their working responsibilities and rewards? How can you monitor the desired ethics and behaviour most effectively?",
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      "text": "Diversity and work - life balance are viewed as sources of strength and competitive advantage. Staff are encouraged to forge links with the community and to take part in socially useful projects.",
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      "text": "HR helps to foster close collaboration between employer and employee in designing jobs around aspirations and lifestyles. Reward models will be highly flexible as part of this personalised design. While our survey confirms that the opportunity to work for organisations that share their values and beliefs is attractive to many of the best and brightest candidates, the overall incentive package is still going to be important. Financial rewards can be augmented by the chance to take up secondments on social and environmental projects.",
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      "text": "Further challenges include how to ensure that strict compliance with laws and standards doesn't inhibit flexibility and enterprise. In a caring organisation, there is also the question of how to keep people in employment if there is a downturn in the market or wider economy. Working closely with employees and other stakeholders, HR will be expected to come up with innovative solutions to these challenges.",
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      "text": "Organisations in the Green World will embrace and embed Sustainability, understand and manage their total impact, and drive opportunities that reflect good growth ie. growth that's responsible, real, lasting and inclusive.",
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      "text": "A distinctive feature of Green firms is the practice of co-creation – engaging with customers, partners, external agents and the local community to create new products and services that benefit the customer, the company and the broader community",
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      "text": "The CEO drives the people strategy for the organisation, believing that the people in the organisation and their behaviours and role in society have a direct link to the organisation's success or failure.",
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      "text": "Companies recognise they have more of an impact beyond their financial one so they now quantify their total impact on society, the environment, the economy and tax. Financial performance is in this mix, but it's no longer the prime driver of decision making.",
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      "text": "Green firm pioneers avoid hierarchy and opt for flexible, flat and fluid organisational structures. Everyone in a Green firm has the opportunity to participate in decision-making and feels responsibility for the organisation's success.",
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      "text": "Rather than basic performance, the emphasis is on using data to promote broader objectives, such as health and well-being, professional development, flexible working and volunteering. The development of environmental best practice is a key objective for employees, who are encouraged to create new and interactive ways to share ideas and encourage people to take them up.",
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      "text": "Moves towards the Green World are being bolstered by the need to use resources in smarter and more efficient ways. The disillusionment that has followed in the wake of the financial crisis and public anger over some corporations' environmental, social and tax policies is forcing ever more companies and workers to question the very nature and purpose of their business.",
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      "text": "Customers look to Green firms to introduce innovative ideas and practices and influence their own behaviour – often setting challenges around ways of working which can be transferred back into the customer's own environment. Customers are proud to support Green firms and the broader societal goals they are pursuing. Technology and the internet play a critical role in providing total transparency of the firm's environmental, social and ethical impact and performance across all of its activities.",
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