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      "text": "Brands can rise and fall on the basis of their environmental and social impact, with government imposed corporate fines for bad behaviour in this highly regulated world. Corporate responsibility is not an altruistic nice to have, but a business imperative. Companies want to spend their profits to make a positive difference, but it's become more important to make their profit in a responsible way. Employees are expected to uphold corporate values and targets around the green agenda. The need to travel to meet clients and colleagues is replaced with technological solutions, which reduce the need for face-to-face contact. Employees' carbon footprint is carefully monitored and built into performance targets. As society gravitates towards more sustainable living, the HR function is forced to embrace sustainability and corporate responsibility as part of its people engagement and talent management agendas. Changing social and ethical values may put more pressure on employers to take a responsible attitude to looking after their employees' health and wellbeing. In turn employees demand healthier workplaces and workplace behaviours.",
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      "text": "1 PwC survey of 10,000 members of the general population based in China, Germany, India, the UK and the US\n2 PwC survey of 480 HR professionals from across the world",
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