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  "documentTitle": "Talent trends 2020 Upskilling: Building confidence in an uncertain world Findings from PwC’s 23rd Annual Global CEO Survey",
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      "text": "As we write, in mid-April 2020, COVID-19 is the main concern for people and businesses around the globe. Business leaders have activated their contingency plans to keep people safe and healthy — and to keep their businesses running. What remains a universal truth is that people must always be at the centre of corporate strategies both when economies are strong and when they are under threat. What’s also true is that the keys to unlocking an organisation’s value lie in the organisation’s culture, in building and maintaining trust, and in harnessing the right skills. PwC’s 23rd Annual Global CEO Survey was conducted before the outbreak of COVID-19. The results of the questions we asked about how companies are preparing their workforce for the digital future and their concerns about attracting and retaining talent reflect a world that at that time was preoccupied with a skills shortage. We asked about what companies were doing to fill the skills gap and what were the benefits of the upskilling programmes they were starting. As businesses work to address the current world health crisis and its economic impacts, the insights in this report about the benefits of upskilling your workforce for the digital future are relevant and important, not least because they reinforce the fact that a people-centric approach builds the trust that leadership needs when faced with disruption: companies that invest in their people develop stronger cultures and are more confident of their future success.",
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