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  "documentTitle": "Blurred lines: How FinTech is shaping Financial Services",
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      "text": "The trends that financial institutions are prioritising in the banking industry are closely linked.",
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      "kind": "list",
      "text": "1 Solutions that banks can easily integrate... 12 Emergence of new options in mid-market funding",
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      "text": "Banks are moving towards non-physical channels by implementing operational solutions and developing new methods to reach, engage and retain customers.",
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      "text": "Source: PwC Global FinTech Survey 2016 and DeNovo - see in Appendix the definitions of the above-mentioned trends.",
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      "text": "2.1 Banks are going for a renewed digital customer experience",
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