{
  "docId": "019dd923-5de0-76bd-a168-d8e2401e26bc",
  "docSlug": "dc1e6b7a61b15b2d",
  "documentTitle": "Global & Entertainment Media Outlook 2021-2025: Hong Kong summary",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 34,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart uses a grouped horizontal bar chart to compare CAGR percentages across 10 industry segments.",
  "elementsJson": [
    "bar_chart_grouped",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-d8e2401e26bc/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.32,
        "x": 0.65,
        "y": 0.13
      },
      "kind": "callout",
      "text": "Hong Kong CAGR in cinema, OTT video, and business-to-business segments demonstrate higher growth than Global",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe4cc066-5700-4bb3-93e7-580720ffa0bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.6,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "chart",
      "text": "2022-2027 Compound Annual Growth Rate (CAGR) of the segmented market",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57875902-39eb-47ea-9fb7-df4eb4d7d5b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.32,
        "x": 0.65,
        "y": 0.28
      },
      "kind": "list",
      "text": "Hong Kong cinema will return to pre-pandemic levels in 2025 and reach US$273 mn in 2027. Sharp growth of trade shows in Hong Kong expected in the post-COVID era, to propel a total business-to-business revenue at a 7.2% CAGR to US$944 mn in 2027. The growth of traditional TV advertising and printed media continues to fall below average as digital advertising becomes the dominant channel here",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0a4e27b-c53c-4637-955a-c399afbec75f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 13.34%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e1-56a456717014",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Note: 2022 is the latest available data. 2023-2027 values are forecast projections. Source: PwC Global Entertainment & Media Outlook 2023-2027, www.pwc.com/outlook",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8a72604-23da-40a9-ae1b-6bbbdbd262bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Hong Kong summary & macro trends",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f500255-624e-425f-878b-5a181dd16b64",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "51b351d1-90bf-445f-afe0-63c5755ef6bd",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the industry trends, growth projections, and challenges, creating a sense of need for the reader to understand the market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "e43d446a-3283-48a6-9394-7f289f3b8589",
      "evidence": "The document identifies patterns in consumer behavior, digital advertising, and Generative AI adoption.",
      "position": 0,
      "objective": "What are the key trends and growth projections for the entertainment and media industry in Hong Kong?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}