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  "documentTitle": "Global &amp; Entertainment Media Outlook 2021-2025: Hong Kong summary",
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      "text": "Note: Not all figures add up to 100%, as a result of rounding percentages. Note: 2022 is the latest available data. 2023-2027 values are forecast projections. Source: PwC Global Entertainment & Media Outlook 2023-2027, www.pwc.com/outlook",
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