{
  "docId": "019dd923-5de0-76bd-a168-d8e2401e26bc",
  "docSlug": "dc1e6b7a61b15b2d",
  "documentTitle": "Global &amp; Entertainment Media Outlook 2021-2025: Hong Kong summary",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 34,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "The slide uses pie charts to illustrate the shift from traditional to digital advertising across three regions.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-d8e2401e26bc/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-d8e2401e26bc#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.33,
        "x": 0.64,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Shifting of traditional advertising to the digital advertising",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b948a61-c20f-48c0-9fbf-5721842146bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Internet advertising in Hong Kong continues to grow at 6.44% CAGR, at US$2.12 bn in 2027 from US$1.55 bn in 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e1-994fc0730c36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.035,
        "y": 0.7
      },
      "kind": "chart",
      "text": "Hong Kong 2018 and 2027 advertising revenue split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "185cdf8f-9f53-457c-b0f1-5033a7cd5fa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.035,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Mainland China 2018 and 2027 advertising revenue split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "731a9b5c-f8bf-441a-95f4-d1bbac05b619",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.035,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Global (excl. Mainland China) 2018 and 2027 advertising revenue split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f789a11d-ed0e-4d25-92c1-2e18547aaced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.33,
        "x": 0.64,
        "y": 0.3
      },
      "kind": "list",
      "text": "Internet advertising in Hong Kong continues to grow at 6.44% CAGR, at US$2.12 bn in 2027 from US$1.55 bn in 2022. The advertising market is shifting further towards mobile, as the acceleration of 5G application and usage continue to shift the trend to digital advertising. With the technology advancements and social media, people become more accustomed to digital platforms and on-demand content. This drives the entertainment and media industries to adapt their offerings and move more digitalised.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f69b86d0-1903-4249-8e93-bd512852f6d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Digital advertising share: 68.1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e1-9dc2e61d6581",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.34,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Note: 2022 is the latest available data. 2023-2027 values are forecast projections. Source: PwC Global Entertainment & Media Outlook 2023-2027, www.pwc.com/outlook",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3683b91e-9b44-47fd-a60c-8f7a877825cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.93,
        "x": 0.035,
        "y": 0.07
      },
      "kind": "title",
      "text": "Hong Kong's advertising will be dominated by digital, the conversion trend is in line with Global (excluding Mainland China)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "516f2245-c917-4480-8f06-42e68fdb6ed4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 10,
      "beatId": "3b0efc34-d567-4709-a217-7f83cb656ca8",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides detailed analysis and data on various segments, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 10,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "e86c9458-ef6a-4dd4-93ab-fc0ff66da5ad",
      "evidence": "The document provides a detailed breakdown of the industry segments, including cinema, business-to-business, internet advertising, and traditional media.",
      "position": 1,
      "objective": "How will the various segments of the entertainment and media industry in Hong Kong evolve from 2023 to 2027?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}