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      "text": "The initiative retrofits urban street lamps with LEDs that contain sensors and wireless transmitters that are linked to a central data collection and analysis platform. Switching on this type of smart-city project can help municipal governments optimize traffic flow, trim energy costs and create safer pedestrian environments, among other benefits. It can even steer drivers toward available parking spaces. But privacy advocates have raised concerns about surveillance and responsible use of data. Some worry that cities could employ video capabilities of connected streetlights for real-time monitoring of pedestrians and motorists, putting citizens in the spotlight of government surveillance and data collection—with no ability to opt out. Municipalities and businesses, therefore, should design systems that preserve the right to privacy from the very beginning. This scenario illustrates the likelihood that the Internet of Things will introduce a welter of privacy issues that are as yet unimagined. \"We are seeing the tension between the value these systems can bring and the privacy concerns that organizations and individuals have,\" said Berman of Steelcase. \"The real barrier is between those expectations, what privacy, legal concerns, and technology used to mean, and what they may come to mean.\"",
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