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  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
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  "notes": "The chart shows a clear trend where single-digit growth increases with generation, while double-digit growth peaks at the 1st generation and declines thereafter.",
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      "text": "Our survey findings show that first-generation family businesses clearly outperform those run by subsequent generations in their ability to achieve double digit growth.",
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      "text": "Sales growth rate: 48%",
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      "text": "Our survey findings show that first-generation family businesses clearly outperform those run by subsequent generations in their ability to achieve double digit growth...",
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      "text": "Base: all 1/2/3/4/5+ generation global respondents (2018: all answering n=1,040/1,082/480/187/127) Source: PwC Global Family Business Survey 2018",
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      "kind": "title",
      "text": "Exhibit 3: Growth rate by generation running the business",
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