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  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
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      "text": "It was the truck where it all began, says Fernando Simões, the first truck my father used to start the business in the 1950s.",
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      "text": "Annual turnover: US$2.48bn",
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      "text": "The Instituto Julio Simões in the Brazilian city of Mogi das Cruzes has a replica of an old truck on display. In any other context, the truck would have little or no relevance, but for JSL, Brazil's biggest logistics company, it has special significance.",
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      "text": "Established: 1956; Current generation: Second generation; Annual turnover: US$2.48bn; Number of employees: 24,000; Sector/s: 16+ sectors",
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