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  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
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      "text": "When families recognise the value of the next generation and empower them to take the initiative on digital technology, it can be transformative for the enterprise. At Viessmann Group, a German energy solutions provider, Chairman Martin Viessmann explained in a recent PwC study (PwC/INTES 2017, Strategien erfolgreicher Familienunternehmen: Konservative Innovatoren) that his son had been responsible for driving digital transformation before taking on a larger role in the company. \"Digital transformation not only requires new technical solutions, it also requires a new culture. Family businesses are well-advised to use the digital skills of the next generation to successfully shape change,\" Viessmann said. Rikki Maizey, one of our survey respondents, is Chief Executive of Maizey Plastics, a large South African maker of industrial plastics. He explains how he has employed his son in a new role: developing an online store for the company's current and prospective customers. \"My son Richard has been working in the organisation for close to 18 months, but you know, we're dealing with Gen Y here. We have to sit down and listen to the younger generation and understand what drives them and what makes them tick, and then see how we can use that in our business.",
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