{
  "docId": "019dd923-5de0-76bd-a168-c9910122c860",
  "docSlug": "e474e15bb2f1c12c",
  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 23,
  "pageCount": 56,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes a profile of Andrea Illy and key company metrics.",
  "elementsJson": [
    "headline_text",
    "photo",
    "kpi_table",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-c9910122c860/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This approach to weathering business challenges by taking the long view is typical of many family businesses.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e4-a7d3dc068a74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.345,
        "w": 0.267,
        "x": 0.061,
        "y": 0.18
      },
      "kind": "image",
      "text": "Andrea Illy",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "009e437d-58aa-4087-a159-086b99e38676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual turnover: €467m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e4-ae90a782d3df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.267,
        "x": 0.333,
        "y": 0.635
      },
      "kind": "paragraph",
      "text": "This approach to weathering business challenges by taking the long view is typical of many family businesses. Liberated from quarterly financial demands, they are freer to put the needs of employees, suppliers, customers and society first.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2606e6e8-e2a0-4b7b-829d-9d073acf8c6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.267,
        "x": 0.333,
        "y": 0.358
      },
      "kind": "paragraph",
      "text": "During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil. Instead of cutting staff or renegotiating supplier contracts, Italy-based illycaffè – more commonly known as illy – stayed its course, holding fast to its policies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78afdd9f-510d-4df1-a622-1147e5818691",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.267,
        "x": 0.625,
        "y": 0.505
      },
      "kind": "paragraph",
      "text": "The company's values underscore that mission. One is to 'create and share superior stakeholder value over time through our commitment to improvement, transparency, sustainability and people development.' Another is to inspire everyone in the value chain.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7be8e0fb-a260-41d8-b744-a63d60048806",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.267,
        "x": 0.625,
        "y": 0.358
      },
      "kind": "paragraph",
      "text": "Francesco, who started the business in 1933, and their father, Ernesto, who ran it until 1994. The company's purpose is to deliver the world's best cup of coffee by pursuing excellence for everyone involved. Even more simply, illy is about happiness.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "925fd4fe-ac82-47a4-ba85-62372455ce2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "In order to be creative in your life, you need to be inspired, and in order to be inspired, you need to be happy. — Andrea Illy, Chairman",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e4-aadf7fdabb8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.267,
        "x": 0.061,
        "y": 0.545
      },
      "kind": "table",
      "text": "Established: 1933; Current generation: Third and fourth; Annual turnover: €467m; Employees: 1,290; Sector: Beverages and coffee",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa6b63ff-acf4-496d-8ab0-d115cf80d02d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.5,
        "x": 0.333,
        "y": 0.193
      },
      "kind": "title",
      "text": "Taking the long view on values for sustainable business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6b28440-7a67-40c6-9347-aa66c38f8561",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "95a2dbba-9927-4a2c-9028-9ba2e4f21d10",
      "evidence": "The company's values underscore that mission. One is to 'create and share superior stakeholder value over time through our commitment to improvement, transparency, sustainability and people development.'",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e32bb33b-9c7a-4a9e-a2d1-7fc16c6d9196",
      "evidence": "During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil. Instead of cutting staff or renegotiating supplier contracts, Italy-based illycaffè",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck showcases case studies and client examples",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}