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      "text": "who built a business empire endures. Andresen says he honours that through his efforts beyond Ferd, such as setting up a microfinance fund and Ferd's social enterprise efforts.",
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      "text": "honesty, dedication and loyalty. But they weren’t something that drove the business. Once we established Ferd, we tried to make a conscious set of assigned values - more precisely, values we would like people to talk to us about, in those terms.",
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      "text": "But Andresen feels Ferd has added a new twist to the concept. 'I've reformulated the traditional idea of the long term with the idea of 'we can be impatient for a very long time.'",
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