{
  "docId": "019dd923-5de0-76bd-a168-c9910122c860",
  "docSlug": "e474e15bb2f1c12c",
  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 16,
  "pageCount": 56,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide contains two distinct pull-quotes from business leaders, separated by a central photo and supporting text.",
  "elementsJson": [
    "quote_block",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-c9910122c860/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "No matter how solid your values are, they will change over time. As the business grows and new people join, leaders need to revisit what those values are and, in some cases, refresh them.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e3-c0bf55f3cd61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.31,
        "y": 0.51
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85301da9-1e7a-4f2e-a6e1-fb17626a4310",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.4,
        "x": 0.31,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "No matter how solid your values are, they will change over time. As the business grows and new people join, leaders need to revisit what those values are and, in some cases, refresh them.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72df13be-85f2-4db5-9f0f-ce574c17944b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.1,
        "y": 0.16
      },
      "kind": "quote",
      "text": "Our values are the core of everything. They are the first pillar of what we do and why we do it. Our values of 'decent, worthwhile, secure' underpin what we are all about.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8efb3b25-0adb-4db0-bb8c-51a5ee0a8e45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.72,
        "y": 0.51
      },
      "kind": "quote",
      "text": "We have many thousands of employees and recruit many every year, but what we always try to do is use our values to help us make the right decisions when hiring.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c10a5a73-79dd-4d48-9ac0-7eac8bf2edc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Our values are the core of everything. They are the first pillar of what we do and why we do it. Our values of ‘decent, worthwhile, secure’ underpin what we are all about. None of them are more important than the others, because they work together. Those three words are our benchmark for decision making. - Jonathan Falder, Managing Director, HMG Paints (UK)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e3-c76278cd8318",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents five principles for getting value from values",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 11,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
      "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}