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  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
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      "text": "79% of respondents on average globally felt they had a clear sense of values and purpose as a company.",
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      "text": "Proportion of respondents agreeing strongly with having a clear sense of agreed values and purpose: 79%",
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      "text": "of values gave them a competitive advantage. At the same time, only 49% of respondents actually had values articulated in written form. This rose noticeably to 53% among businesses generating double-digit growth.",
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      "text": "annual growth in our survey, 84% had a clear sense of agreed values and purpose, compared with 76% among those with a lower growth rate. These findings tell us that as decision making grows more complex...",
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      "kind": "paragraph",
      "text": "a value”, page 49). Indeed, living up to codified values and purpose is the best risk management system you can put into place. When it comes to codifying values, a good starting principle is keep it simple.",
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      "text": "Once we established Ferd, we tried to make a conscious set of assigned values – more precisely, values we would like people to talk to us about.",
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      "text": "Once we established Ferd, we tried to make a conscious set of assigned values – more precisely, values we would like people to talk to us about. - Johan H. Andresen, Owner and Chairman, Ferd (Norway)",
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      "text": "Base: all global respondents (2018: n=2,167) Source: PwC Global Family Business Survey 2018",
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      "text": "Exhibit 5: Sense of agreed values and purpose, by region",
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