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  "documentTitle": "PwC Global Family Business Survey 2018 The values effect",
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      "text": "This year, 79% felt they had a clear sense of values and purpose as a company.",
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      "text": "This year, 79% felt they had a clear sense of values and purpose as a company. Breaking it down by region, there were some interesting differences: only 68% of respondents in Asia felt this to be the case, compared with 86% in both Africa and Latin America, 81% for North America and 80% for Europe.",
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      "text": "This report found that 74% of family businesses believed they had a significant advantage over non-family businesses because they have a stronger culture and values.",
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      "text": "The values of a company are the operating beliefs and principles that guide behaviour among not just the leadership but also its employees. These concepts often manifest in the company’s culture.",
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      "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings.",
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      "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them, by making the ‘genetic code’ of these values comprehensible to all.",
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      "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings. - Victoria Mars, Member, Board of Directors (Chairman of the Board from 2014 to 2017), Mars Inc. (US)",
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