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  "documentTitle": "10 retailer investments for an uncertain future",
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  "notes": "The slide includes a personal note from John Maxwell, PwC U.S. Global Retail & Consumer leader.",
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      "text": "The graphic to the right, from a PwC/SAP survey of retailers, shows the debilitating impact of limited investment capacity.",
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      "text": "30% Budget constraints, 21% Too many legacy systems to change, 20% Difficult to integrate existing systems, 13% Not a priority for our leadership team, 10% Lack of expertise, 6% Lack of internal resources",
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      "text": "Of course, we’re under no illusion that these investments will be easy for retailers to make. Since most retailers are not as global or don’t have as big a balance sheet as their manufacturing partners, it will be challenging for retailers to find the resources to invest back in the business. The graphic to the right, from a PwC/SAP survey of retailers, shows the debilitating impact of limited investment capacity.\n\nAs consumers, we all enjoy the choice and cost-affordability that come with a global marketplace. Unlike 100 years ago when those Colgate ads were published, the power has shifted from those who make and sell products to the customers who purchase those products. But offering continued value and convenience for consumers makes for a higher and higher bar for retailers to clear. This report provides some insights into where retailers can invest to stay relevant in this demanding global marketplace.\n\nMy partners and I look forward to supporting you in dealing with this disruption risk and making the right choices as you execute on your strategic priorities.\n\nBest regards,\n\nJohn Maxwell, PwC U.S.\nGlobal Retail & Consumer leader",
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      "text": "Source: PwC & SAP Retailer Survey; Base: 312",
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      "text": "What is the greatest challenge you face in providing an omnichannel experience for your customer?",
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