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  "documentTitle": "10 retailer investments for an uncertain future",
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      "text": "The dividing line between best-in-class retailers and market share donors is increasingly going to be determined by which retailers can cater to the evolving landscape.",
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      "text": "Third, retail in general is still struggling around the world, particularly grocery, household items, and clothing and footwear segments. Take the U.S., for example, the world’s biggest consumer market in terms of purchasing power. While U.S. retail sales are expected to grow 3%-4% in 2017 after 3.8% growth in 2016, most of this growth is coming from online sales, as store sales revenue growth is only about 1%. In fact, gains in retail revenue in the past few years have been driven almost entirely by online channels, which enjoy growth rates as much as seven percent higher than the retail sector as a whole. In short, traditional retailers in the U.S. are faced with flat or declining sales outside of online revenue growth.",
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      "text": "The best-performing retailers are responding in numerous ways. Nordstrom invested to become a model of omnichannel customer service and innovation, becoming a platform for vertically integrated brands such as Bonobos, Madewell, and J. Crew; Saks Fifth Avenue launched stores in downtown Manhattan that mimic its website layout; Best Buy built a new business of bespoke retail technology assistance; and, in the UK, Marks & Spencer has set a new standard for integrating store and web offerings. In China, Alibaba is redefining traditional retail and entertainment by providing services that go way beyond just shopping to become shoppers’ “go-to” Web destination and, in Europe, online platform Zalando has established itself as a staple for fashion and accessories shopping. These retailers are leading the way in offering consumers a seamless experience whether they are purchasing in a store, with a computer, on their mobile phone, or with a tablet.",
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      "text": "The second factor forcing retailers to make smarter investments is what’s been referred to as the global “New Normal.” With lackluster GDP growth around the world, sluggish consumer demand will continue to put significant pressure on retailers to differentiate their offerings.",
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      "text": "David Silverman, senior director of U.S. Corporates at Fitch Ratings, wrote in late 2016 that retailers that find themselves left behind by technology and an inability to provide a world-class customer experience will become market share “donors” to those retailers that have been able to adapt. “The dividing line between best-in-class retailers and market share donors is increasingly going to be determined by which retailers can cater to the evolving landscape,” wrote Silverman. “Those that find success have invested in the omnichannel model and have differentiated their products and customer service to draw customers in.”",
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      "text": "1, 2: Fitch Ratings Services, December 12, 2016, “Battle for Customers Persists in 2017 for U.S. Retail, Restaurants.",
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