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  "documentTitle": "10 retailer investments for an uncertain future",
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      "text": "The ten areas of investment described in this report cover a range of areas, including digital infrastructure, offline retail network, communication strategies, analytics capabilities, customer loyalty, and talent. The variety reflects the increased business complexity that retailers are facing. Since business models differ and budgets aren’t unlimited, the priority and urgency of the proposed investments will vary by company. How would you prioritize these 10 areas of investment for your company?",
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