{
  "docId": "019dd923-5de0-76bd-a168-bbef571d46c0",
  "docSlug": "d16756877ad9b444",
  "documentTitle": "10 retailer investments for an uncertain future",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 37,
  "pageCount": 45,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses icons to represent categories of reasons for not purchasing online.",
  "elementsJson": [
    "bar_chart_grouped",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-bbef571d46c0/37",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In this year's research, we decided to delve into this topic by asking questions about an area in which authenticity is always a factor—luxury goods.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3be9-762c-ba0e-647c90fe39ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.439,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Grouped bar chart showing reasons for not purchasing online across three categories.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f57aff27-5317-452f-aa63-ef8180519c36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.48,
        "y": 0.73
      },
      "kind": "legend",
      "text": "Jewelery and watches; Clothing, shoes or leather goods; Cosmetics or fragrances",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87ce8572-56e0-428c-a364-122bcdd76835",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer purchase barrier percentage: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be9-762c-ba0e-6b12369b95f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.045,
        "y": 0.192
      },
      "kind": "paragraph",
      "text": "In this year's research, we decided to delve into this topic by asking questions about an area in which authenticity is always a factor—luxury goods. The graphic to the right shows how a surprisingly large percentage of our global sample is concerned that products such as jewelery, apparel, and cosmetics sold online are not genuine—and therefore they don't purchase these items online.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d05a6a-8aaa-4b89-92b5-4d2ae5696e6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.439,
        "y": 0.798
      },
      "kind": "source-note",
      "text": "Source: PwC, Total Retail 2017; Base: (4515), (4147), (4782)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eadac73a-4a8b-4502-b89d-5801fa2ccff0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.439,
        "y": 0.203
      },
      "kind": "title",
      "text": "Why have you not made your luxury product purchases online?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f175b04-b180-411a-a658-1e13526dbb5d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "0fe71ca2-7b09-419c-981f-2847f3fef65b",
      "evidence": "Grouped bar chart showing reasons for not purchasing online across three categories.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 43,
      "from": 8,
      "beatId": "a57b3f73-8499-43ea-9a89-6fe51d515634",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents 10 investment areas for retailers to navigate the uncertain future.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 42,
      "from": 9,
      "beatId": "9b14520a-6db6-4107-a973-fe76c0090bf3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides industry trends, data tables, and client examples to support the investment areas.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}