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  "documentTitle": "10 retailer investments for an uncertain future",
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      "text": "Almost one in five retail dollars spent around the world is on a private label brand.",
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      "text": "Private label market share: 16.5%",
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      "text": "all, they can't get those products at other retailers. Globally, the dollar share value of global retail sales on private label products as of November 2014, the latest results available from Nielsen, was 16.5%.9 Almost one in five retail dollars spent around the world is on a private label, or store, brand. Investing in private labels, particularly in low-growth areas where price sensitivity is an issue for consumers, can be an excellent investment. Results with private label vary greatly among countries, with Switzerland at 45% of sales being private label and China being 1%.",
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      "text": "In order to help retailers examine the nature of brand loyalty more closely, we dug a little deeper. By taking the 61% of our survey respondents who say that they tend to be more brand loyal shoppers, and then seeing how this cohort answered our question on which online media most inspires them, we can report that more loyal shoppers gain inspiration directly from the retailer through a retailer's website. They are less inclined to look elsewhere—multi-brand websites or social networks— for inspiration. Other tools such as direct email communications and blogs are also used for inspiration, but not as much. The upshot? Harkening back to our first recommendation, investing in an excellent website, optimized for any device, is critical.",
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      "text": "9 Nielsen Insights, The State of Private Label Around the World, November 2014.",
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