{ "docId": "019dd923-5de0-76bd-a168-bbef571d46c0", "docSlug": "d16756877ad9b444", "documentTitle": "10 retailer investments for an uncertain future", "authorId": "PwC", "authorName": "PwC", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.294, "pageNumber": 2, "pageCount": 45, "prevPage": 1, "nextPage": 3, "slideType": "executive_summary", "function": "establish_context", "density": "balanced", "nDataPoints": 0, "notes": "The slide serves as a foreword or introduction to a larger report.", "elementsJson": [ "headshot", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a168-bbef571d46c0/2", "deckHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0", "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-bbef571d46c0#slide-2", "components": [ { "bbox": null, "kind": "callout", "text": "The result? Ten areas where we believe retailers need to consider investing in to stay ahead of the competition.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-3be9-762c-ba0a-479f4b62d4f2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.15, "x": 0.045, "y": 0.07 }, "kind": "image", "text": "John Maxwell", "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f5ab1fd3-b3be-476c-9c41-0073621cba0e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.45, "w": 0.91, "x": 0.045, "y": 0.475 }, "kind": "paragraph", "text": "An advertisement for Colgate’s “Ribbon Dental Cream” from a January 1912 edition of The Youth’s Companion magazine features the tag line “For all the Family.” The ad promises “Good Teeth, Good Health, and Good Spirits.” Back then, companies like Colgate and Procter & Gamble (P&G) advertised almost exclusively in the popular periodicals of the day. Ads like Colgate’s harken back to a time with fewer customer demands and less competition. All the players critical to the consumer shopping experience—manufacturers, retailers, and consumers—knew their “roles” and the script rarely changed. Fast forward to today. Not only is there no set script, there are no assigned roles! Consumers are in the power position, as 2017 is a golden age of choice, convenience and demand for value, powered by the mobile phone and the global bazaar just a click away. Consumer companies are under pressure from shareholders to cut costs, but at the same time are benefiting from opportunities in this global marketplace. Retailers are in a tough spot, however, often lacking a global brand and facing technological upheavals that have left them in the throes of constant reinvention. That’s why our 2017 Total Retail report is focused on the kinds of investments retailers will need in order to thrive in tomorrow’s marketplace. This is the 10th consecutive year that PwC has published a study of online shoppers, and our sixth truly global study. In last year’s Total Retail report, “They say they want a revolution,” we pointed to consumer behaviors that had finally reached a tipping point, among them: participating in retail communities, using mobile phones as shopping devices, the emergence of social media as the “great influencer,” and consumer demands for more service-focused and knowledgeable store employees. This year we added several new areas of research, including Amazon’s impact and customers’ willingness to consider retailers as health care providers. We also delved into other research sources and included the insights of a number of PwC partners. The result? Ten areas where we believe retailers need to consider investing in to stay ahead of the competition.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9ed8a2a1-1837-48ac-94e7-4dc87f00b089", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.045, "y": 0.298 }, "kind": "title", "text": "Introduction: A golden age in consumer choice means challenging times for retailers", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ca87e89a-dc62-4187-8a8e-b30c3b46df9b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "2bef179e-b542-4f3a-8733-0d2a84af0188", "evidence": "components contain a paragraph/paragraph and title/headline", "confidence": 0.9 } ], "frameworks": [], "arcBeats": [ { "to": 5, "from": 2, "beatId": "c0be448d-62d5-49ce-80fe-46546520be2c", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Situation & Context", "beatSlug": "consultants-gambit-situation-context", "evidence": "The document sets the context for the retail landscape and the challenges faced by retailers.", "position": 0, "confidence": 0.8, "parentBeatName": "Setup", "parentBeatSlug": "setup" } ], "loops": [ { "to": 5, "from": 2, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "902d34e5-d3c8-4844-876e-dfe19d00cc2b", "evidence": "The document presents a logical chain of events, from the retail landscape to the challenges faced by retailers.", "position": 0, "objective": "To understand the retail landscape and its challenges", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... 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