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      "text": "When retail executives are asked directly where they plan on making investments, their answers show just how important they perceive mobile to be. In a Shop.org survey of retail executives, when asked where most of their 2017 tech investments would be, 39% chose mobile, while just 6% said “in-store.” Anecdotally, PwC is seeing evidence of this dynamic in the marketplace. For example, Nicolas Franchet, Facebook’s global director of vertical strategy, whose portfolio includes Facebook’s business with retailers, told PwC in November that having a holistic strategy that provides people with a seamless experience in a fragmented environment is one of the best ways for retailers to drive growth. This includes retailers allowing shoppers to link directly to their mobile sites from Facebook, where more than one billion people connect on mobile each month.",
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