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  "documentTitle": "10 retailer investments for an uncertain future",
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      "text": "Today, then, the purchase journey for many consumers now includes the mobile phone as a triple threat: research tool, shopping device, and payment method.",
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      "text": "As the user-friendliness of mobile interfaces inevitably improves, so too, will mobile shopping gain even more popularity. The graphic to the right, charting how our survey respondents’ shopping preferences have changed over time, illustrates how mobile shopping is continuing its steady gain on other digital channels. In this chart, which combines daily and weekly usage for the past five years of our survey, we see that as shopping via PC has gotten less popular and shopping by tablet has been relatively flat, shopping via mobile has been climbing steadily.",
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      "text": "“We’re at a tipping point with mobile,” says Steve Barr, PwC’s U.S. retail and consumer leader.",
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