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      "text": "Creative about business models.\nCreative about using technology.\nCreative about how you distribute and monetise products and services.\nCreative about approaches to profits, customers, and markets.",
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      "text": "01 2022 – Important inflection point in the E&M industry – there was sharp deceleration from 2021's 10.6% growth rate to just 5.4%\n02 Companies are now harnessing technology namely power of AI to enable productivity & creativity\n03 E&M Products become more digital leading to decline in cost of production & distribution\n04 40% of E&M CEOs said their current business model would be viable in 10 years",
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