{
  "docId": "019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "docSlug": "e9a432ded087fbac",
  "documentTitle": "Global &amp; Entertainment Media Outlook 2021-2025",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 35,
  "pageCount": 43,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide features three distinct visual case studies: Coca-Cola's marketing transformation, Spotify's AI DJ, and a third visual example (likely Pizza Hut/local market campaign).",
  "elementsJson": [
    "screenshot",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-b6b6b188f8f7/35",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7#slide-35",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We've always tried to stay on the front edge of what's new and engaging with consumers and OpenAI is a unique opportunity [...]. If you stand still, you're going to fall behind.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9eb-d843ba93b8e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Global E&M Outlook 2023-2027: Annual briefing",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcd1d738-10ab-4345-b9bf-aeada3e4104a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "image",
      "text": "Coca-Cola",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a89378a4-577f-4b88-b911-e3e79dc1bd7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.3,
        "y": 0.23
      },
      "kind": "image",
      "text": "Spotify",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddb4b752-cb24-41d3-a81b-2dd2274386ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.5,
        "y": 0.22
      },
      "kind": "image",
      "text": "Visual example of AI-generated or AI-themed marketing",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a6ccd29-a36c-4d9e-80cd-281b7f26e622",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.03,
        "y": 0.4
      },
      "kind": "image",
      "text": "Coca-Cola product image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb30e041-5fca-48c8-9333-7121cb8c66c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.28,
        "y": 0.39
      },
      "kind": "image",
      "text": "Spotify AI DJ interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "082d6640-89cd-4512-ad62-3c5d0101562b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.03,
        "y": 0.54
      },
      "kind": "quote",
      "text": "We've always tried to stay on the front edge of what's new and engaging with consumers and OpenAI is a unique opportunity [...].",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8eb290af-579c-4bcb-9279-bc00b2e9a277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We've always tried to stay on the front edge of what's new and engaging with consumers and OpenAI is a unique opportunity [...]. If you stand still, you're going to fall behind. [...] We need to embrace risks intelligently, experiment, build on those experiments, drive scale [...]. (Coca-Cola)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9eb-df0ce9a318e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Global & local companies are already using Generative AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dc4c9c9-244c-40b2-bc08-2dff351cacf9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 43,
      "from": 17,
      "beatId": "2b0336fe-e06a-462f-b973-4d156de4fc61",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The sections on Generative AI, key considerations for adopting Generative AI, and next steps provide a call to action.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 32,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4747f881-244b-4d8d-a5d0-4583fb270cc0",
      "evidence": "The section on Generative AI provides a clear explanation of the technology and its applications.",
      "position": 0,
      "objective": "Why use Generative AI?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}