{
  "docId": "019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "docSlug": "e9a432ded087fbac",
  "documentTitle": "Global &amp; Entertainment Media Outlook 2021-2025",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 43,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The chart combines a line graph for out-stream revenue and a bar chart for in-stream revenue.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "bar_chart_grouped",
    "callout_box",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-b6b6b188f8f7/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In both the wired and mobile sectors, video is the fastest-growing sub-segment, with a 7.2% CAGR expected in the wired sector and a 15.8% CAGR predicted for the mobile sector.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9ea-592cf6f3bc98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Combined line and bar chart showing revenue trends",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c43a1b34-c88d-4995-99c9-980dff2696c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.32,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "image",
      "text": "People playing video games",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b57333e-c360-417c-80cd-c89a0bb95395",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.32,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "list",
      "text": "The Internet advertising market in Mainland China is the second-largest in the world. It experienced a negative growth of -2.2% in 2022. Big tech firms faced difficulties due to economic slowdown and regulation. Video is the fastest-growing sub-segment.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9adf19ff-4cb7-448c-864b-cf08eaadc3df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 14.7%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9ea-5f20c54da639",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Note: 2022 is the latest available data. 2023-2027 values are forecast projections. Source: PwC Global Entertainment & Media Outlook 2023-2027, www.pwc.com/outlook",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49edaa35-0221-45e1-bb2e-78a29a115062",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Mainland China in-stream and out-stream video Internet advertising revenue will grow at 14.7% CAGR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a7d6d60-ff5d-483f-beed-3384e93db1ac",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "c5732e39-b360-48da-96f7-e5c63304e611",
      "evidence": "chart/line: Combined line and bar chart showing revenue trends",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 43,
      "from": 17,
      "beatId": "2b0336fe-e06a-462f-b973-4d156de4fc61",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The sections on Generative AI, key considerations for adopting Generative AI, and next steps provide a call to action.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}