{
  "docId": "019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "docSlug": "e9a432ded087fbac",
  "documentTitle": "Global & Entertainment Media Outlook 2021-2025",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 43,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-b6b6b188f8f7/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-b6b6b188f8f7#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.055,
        "w": 0.928,
        "x": 0.036,
        "y": 0.158
      },
      "kind": "callout",
      "text": "Growth in NFT, Metaverse, AI and VR are ruling the consumer behavior, but advertising overtaking now.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a307eb3d-c488-40cc-a722-7d40736c8f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.45,
        "x": 0.514,
        "y": 0.6
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59afd6a1-01fd-4dda-ae40-f5ef869ee7f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.45,
        "x": 0.036,
        "y": 0.61
      },
      "kind": "list",
      "text": "OTT (over-the-top) streaming, a key driver of growth, is expanding most rapidly in emerging markets.\nThe fastest-growing metric covered in the Outlook will be mobile AR consumer revenue, with a five-year 26.0% CAGR expected to 2027.\nSecond fastest-growing metric is VR gaming revenue. Gaming will continue to be the powerhouse of Global E&M industry.\nDigital Music downloading revenue is fastest declining matrix.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "222e2bdf-286c-4aab-b346-c965743f8b30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.45,
        "x": 0.036,
        "y": 0.315
      },
      "kind": "list",
      "text": "Smartphones are the key drivers for internet access growth\nVR, AI are providing more immersive consumer experience\nCloud Gaming is the future for wase of accessibility\nCrowdfunding sites like Patreon have exploded to help fans support creators directly",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70479aa9-fe82-45ac-a659-2b71aeb1f71b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.514,
        "y": 0.315
      },
      "kind": "list",
      "text": "Consumer spending reduced during FY 22 across segments due to higher cost of living leading to lesser spend on subscriptions across markets. It will grow at just a 2.4% CAGR between 2022 and 2027, when it will total US$903.2 billion\nOverall E&M advertising revenue still saw faster growth than its consumer counterpart in 2022. Between 2022 and 2027, global advertising revenue will rise from US$763.7 billion to near US$1 trillion in annual revenue, representing a CAGR of 4.5%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9eba5d40-072a-4188-8cf2-fff6603d809a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 4.5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9e8-a4f32ac75666",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.36,
        "x": 0.036,
        "y": 0.056
      },
      "kind": "title",
      "text": "Evolving E&M landscape",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bba9571-15e2-4d84-9141-717bd060ac00",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "ca50b1ec-6b19-4715-a7b2-ba722106d0c2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The sections on growth in NFT, Metaverse, AI, and VR, and advertising overtaking consumer revenues provide satisfaction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}