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  "notes": "The chart highlights a higher propensity for financial services firms to invest in new technologies and GenAI compared to the broader executive population.",
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      "text": "*Note: Showing top 4 choices out of 11 options. Q: As you look to the next 12 to 18 months, which of the following strategic business changes are you making? (Select all that apply.) Source: PwC Pulse Survey, June 11, 2024 base of 673, FS base of 102",
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