{
  "docId": "019dd923-5de0-76bd-a168-93005cbaaf68",
  "docSlug": "c60a13be383f5f48",
  "documentTitle": "KPMG global tech report 2024",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 32,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a mix of narrative text and a key metric callout to emphasize the gap in customer feedback utilization.",
  "elementsJson": [
    "paragraph",
    "headline_text",
    "donut_chart",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-93005cbaaf68/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-93005cbaaf68",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-93005cbaaf68.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-93005cbaaf68#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "78% of execs say their business fails to use customer feedback effectively.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8a9b-177ac3012520",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.54,
        "w": 0.28,
        "x": 0.364,
        "y": 0.308
      },
      "kind": "list",
      "text": "Business growth metrics, such as number of new products launched; Financial metrics, such as cost-to-serve and profitability; Customer-centric metrics, such as customer satisfaction and customer base growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d52127c7-48f7-49fe-b2b1-d7ba0acba715",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.72,
        "y": 0.35
      },
      "kind": "metric",
      "text": "78%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e421b60c-2ba6-4ec8-a61d-6a24196a4681",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "execs failing to use customer feedback: 78%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8a9b-1ecd56fa4c50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.72,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "of execs say their business fails to use customer feedback effectively.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f98eb50-94be-47ea-b021-6d4f2028fc2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.28,
        "x": 0.065,
        "y": 0.138
      },
      "kind": "paragraph",
      "text": "In general, data maturity has increased, with over half of respondents (52 percent on average) now at one of the two highest levels of data proficiency — the influential/embedded stages, up from 40 percent in 2023.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "824442a0-7204-447a-98f8-0d5b60fdbd46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.28,
        "x": 0.065,
        "y": 0.312
      },
      "kind": "paragraph",
      "text": "Organisations can do much more with customer feedback",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ac3a26d-0970-4aab-a910-59195bc0dcda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.065,
        "y": 0.375
      },
      "kind": "paragraph",
      "text": "According to our execs, directing tech investments towards the service pain points flagged by customers and employees is the most influential tactic for generating quick wins from IT investments.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a58abd39-ed46-4b7f-a165-75927ef9e041",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Look at your major business processes and ask: Where are inefficiencies dragging you down and keeping your organisation from achieving its purpose? These are the points where technology is likely to be uniquely helpful. — Microsoft's Chang",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8a9b-199bb5fe7f0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.416,
        "x": 0.235,
        "y": 0.025
      },
      "kind": "title",
      "text": "Optimising value through evidence-based decisions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ddb4072-6504-4f80-953b-9a66d4ca109a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.28,
        "x": 0.364,
        "y": 0.138
      },
      "kind": "title",
      "text": "Value must be quantifiable and comparable",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4085e978-907e-4c1d-8e99-c647207b230d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 8,
      "beatId": "ec82b23f-dd91-4f84-95a2-e7fad87e4371",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Development",
      "beatSlug": "development",
      "evidence": "The sections 'Optimising value through evidence-based decisions' and 'Delivering resilient solutions' provide insights and data on tech investments.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}