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  "documentTitle": "Economic Impact Assessment ICC Men’s T20 World Cup 2024 - Texas (USA)",
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  "notes": "The methodology relies on a proportion of foreign tourists planning to return, excluding multiplier effects.",
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      "text": "International Attendees visited several tourist destinations alongside attending the matches at various host cities. However, this visit may lead to further visits down the line for attendees with their friends and family. Overall, 55% of international attendees mentioned they were highly likely to visit US again in the future. The future tourism impact has been then calculated by taking a proportion of foreign tourists who plan to return to US and taking the average spends into account from our bespoke spends data. The future tourism impact will not have a multiplier effect currently, with this value being a potential value that could be utilized in the future.",
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      "text": "Copyright © 2024 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Source: Nielsen Sports analysis",
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