{
  "docId": "019dd923-5de0-76bd-a168-682c7d18ee82",
  "docSlug": "70cc8eebf275fbf9",
  "documentTitle": "OUR 5 URGENT ACTS",
  "authorId": "OliverWyman",
  "authorName": "OliverWyman",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 25,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a split layout with quantitative data on the left and qualitative expert quotes on the right.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-682c7d18ee82/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-682c7d18ee82",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-682c7d18ee82.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-682c7d18ee82#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We recommend the profession adopt a unique calculator created with tourism specificities to harmonize carbon footprints of trips.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9ef-7323-a2eb-72e44e2aab7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.195,
        "y": 0.25
      },
      "kind": "metric",
      "text": "~10%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b2cad23-c2db-4927-a557-0a6bfa414700",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.195,
        "y": 0.48
      },
      "kind": "metric",
      "text": "63%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e952484-e0e4-4743-bb61-f794e9e25f2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.195,
        "y": 0.7
      },
      "kind": "metric",
      "text": "36%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a32f3465-a73f-47c8-9cac-0232c8ebff31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer willingness to pay: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9ef-7323-a2eb-7a33f3192892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.195,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Would be willing to pay to offset the carbon footprint of their flight if made available",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "068c8c42-9bbb-4a39-835e-6d143d3064f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.195,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "Of airlines offer Voluntary Carbon Offsetting to passengers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "514a264b-da08-487c-b56a-fe08a0798f56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.195,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Of travellers have never been offered a carbon-offset scheme on a flight",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fee634b6-f832-4b32-8eb2-25cbb60fd5ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.48,
        "y": 0.3
      },
      "kind": "quote",
      "text": "Decarbonisation and carbon removal is #1 priority: experts recommend tax incentives and public sector investment in cleaner plans as well as expanding carbon offsetting/removal programmes",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a3182e9-e608-4c7f-85b6-163886ce190a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.48,
        "y": 0.54
      },
      "kind": "quote",
      "text": "Until there are recognized standards, offsetting will loose credibility with the consumer",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc437313-223c-4862-b490-85df59add0a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.48,
        "y": 0.7
      },
      "kind": "quote",
      "text": "We recommend the profession adopt a unique calculator created with tourism specificities to harmonize carbon footprints of trips",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "effbb988-ef4d-43ac-8475-d8fe0133510a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Decarbonisation and carbon removal is #1 priority: experts recommend tax incentives and public sector investment in cleaner plans as well as expanding carbon offsetting/removal programmes (UNWTO and WTTC); Until there are recognized standards, offsetting will loose credibility with the consumer (Marc Invaldi); We recommend the profession adopt a unique calculator created with tourism specificities to harmonize carbon footprints of trips (Respire)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-d9ef-7323-a2eb-768fdfedcad2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.6,
        "x": 0.19,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: You Gov survey 3437 UK and US adults screened for the ones that been travelling in the last 5 years",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6248b4b-4c3f-4221-b9ff-7549aa7ba674",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "OFFER RELIABLE CARBON COMPENSATION OPTIONS / INCENTIVES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "228767d4-75c4-47cf-82c8-3abb3b9e2934",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "consumer willingness to pay",
      "numberRaw": "36%",
      "numberKind": "percent",
      "actionTitle": "OFFER RELIABLE CARBON COMPENSATION OPTIONS / INCENTIVES",
      "calloutText": "We recommend the profession adopt a unique calculator created with tourism specificities to harmonize carbon footprints of trips.",
      "numberScale": null,
      "numberValue": 36,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 12,
      "beatId": "c1925b79-2431-4751-ab27-1e4f65cbe0ec",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Outlines the 5 urgent acts and provides examples and key messages.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}