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  "documentTitle": "Good times for a change",
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  "notes": "Uses a 'flywheel' concept implicitly by contrasting the 'pressured' state with the 'experimentation' solution.",
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      "text": "Overloaded by data: More data, more complex and harder to leverage",
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      "text": "Moved below-the-line: Performance marketing cost skyrocketing, New touchpoints asking for extra-investments",
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      "text": "Hyper-personalization: higher resonance...at larger scale",
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      "text": "~5/7% -> ~7/9%",
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