{
  "docId": "019dd923-5de0-76bd-a168-5fad5bdb4442",
  "docSlug": "1d0e1b7d20818e3d",
  "documentTitle": "Good times for a change",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 32,
  "pageCount": 49,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "strategic_options",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a timeline to show the shift from innovation-led growth to price-led elevation, culminating in a Venn diagram framework for the 'true luxury equation'.",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "venn_diagram",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-5fad5bdb4442/32",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442#slide-32",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A new wave of creativity injection required to re-gain customer trust.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a357-f532a4f1121a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.53,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Innovation trend over time",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9652f1ad-6892-4539-9f08-480f00952369",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.53,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "diagram",
      "text": "2016-'19 New normal; 2020-'22 Covid & Rebound; '22-'24E Elevation",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95630e04-0e93-409b-b360-295ab66471ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.32,
        "x": 0.65,
        "y": 0.195
      },
      "kind": "diagram",
      "text": "CREATIVE VISION, LUXURY VALUE, BRAND DNA",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3515485a-a68e-480e-bca6-d2046ea1a621",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.53,
        "x": 0.03,
        "y": 0.72
      },
      "kind": "list",
      "text": "Elevation across the board; Top offer winning; Playing the new high-'not-so-low'; 'Small luxuries' consolidating",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6d6d23c-ef9c-445a-a669-931543dd8546",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.08,
        "x": 0.31,
        "y": 0.58
      },
      "kind": "metric",
      "text": "~2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e811683-563c-490d-b214-ba41434e0bf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.1,
        "x": 0.03,
        "y": 0.58
      },
      "kind": "metric",
      "text": "20%+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2ec36bb-32fb-41c9-81d3-481db750daa1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Price increase: 20%+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a357-f81d82340273",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Time for brands to rediscover the true luxury equation, finding the perfect blend between all ingredients",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0de2e2d-4e1b-4127-bdd6-9c74ee2e6a4d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Price increase",
      "numberRaw": "20%+",
      "numberKind": "percent",
      "actionTitle": "Time for brands to rediscover the true luxury equation, finding the perfect blend between all ingredients",
      "calloutText": "A new wave of creativity injection required to re-gain customer trust.",
      "numberScale": null,
      "numberValue": 20,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876b-20048640f24d",
      "evidence": "Title 'rediscover the true luxury equation, finding the perfect blend'.",
      "confidence": 82
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876b-248bdab41cde",
      "evidence": "'Equation' and 'ingredients' metaphors plus three-circle Venn.",
      "confidence": 80
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876b-29116d50f7a7",
      "evidence": "Timeline with shrinking innovation triangle visually argues elevation fatigue.",
      "confidence": 75
    },
    {
      "name": "Three-Act Structure",
      "slug": "three-act-structure",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c488281d-cbb2-470c-8fa1-9e6034f78ee6",
      "evidence": "diagram/timeline: 2016-'19 New normal; 2020-'22 Covid & Rebound; '22-'24E Elevation",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "Luxury Equation (Creative Vision / Luxury Value / Brand DNA)",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a462-fdc8e9956d12",
      "evidence": "Three-circle Venn with named overlapping pillars.",
      "confidence": 85
    },
    {
      "name": "venn",
      "slug": null,
      "matchId": "2c87d8f9-c101-4157-8925-3e257d29d27e",
      "evidence": "Venn diagram showing intersection of Creative Vision, Luxury Value, and Brand DNA",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 32,
      "from": 31,
      "beatId": "019dd95a-07a5-761b-9143-b5033c18d341",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Customer lens framework + luxury equation Venn (Creative Vision/Luxury Value/Brand DNA).",
      "position": 3,
      "confidence": 88,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 36,
      "from": 16,
      "beatId": "019dd95a-07a5-761b-9143-c6e0a4e45ca5",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Today/Yet warnings, customer crisis, profitability pressure.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 31,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-088c-724c-b312-8e6fc4c822d6",
      "evidence": "p31 'Blend the customer lens into the value proposition' (Why/How) and p32 Venn of Creative Vision/Luxury Value/Brand DNA.",
      "position": 7,
      "objective": "Introduce the Bain solution: customer lens + luxury equation",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 76,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}