{
  "docId": "019dd923-5de0-76bd-a168-5fad5bdb4442",
  "docSlug": "1d0e1b7d20818e3d",
  "documentTitle": "Good times for a change",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 49,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 45,
  "notes": "The slide uses a waterfall chart to represent market size and a data table for growth metrics.",
  "elementsJson": [
    "headline_text",
    "waterfall_chart",
    "data_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-5fad5bdb4442/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-5fad5bdb4442#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.78,
        "y": 0.15
      },
      "kind": "callout",
      "text": "2024E Total 1,478 €B",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d49332ca-851a-495a-86d1-330dc434f771",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.75,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Global luxury markets waterfall chart",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92f690cb-713a-4914-8fac-948ca94e6420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Size: 1,478",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48a-77cd-a356-159dfd620775",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.95,
        "x": 0.03,
        "y": 0.75
      },
      "kind": "table",
      "text": "Year-over-year growth table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c7a33db-bdae-43c8-bf27-2a5a4d690330",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Bright spots from experiences and experiential goods",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "555d58b2-10ec-47d0-855f-af178359f314",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Luxury markets 2024 in a slight slowdown",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ba9562a-5138-48d9-a5d9-a515a6a20e2a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Market Size",
      "numberRaw": "1,478",
      "numberKind": "plain",
      "actionTitle": "Luxury markets 2024 in a slight slowdown\nBright spots from experiences and experiential goods",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 1.478,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-173e-703c-876a-46b63c0cb162",
      "evidence": "Deck-level Situation block opens here with global market state.",
      "confidence": 80
    },
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-173e-703c-876a-401b385628ad",
      "evidence": "Loop opens by listing segment evidence to induce experiences>products pattern.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876a-30c2f453e10c",
      "evidence": "Title quotes the insight: 'slight slowdown / bright spots from experiences'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876a-3a2e8e4d6f9c",
      "evidence": "Right-side red callout '-3/-1% @Current FX vs 2023' annotates total bar.",
      "confidence": 78
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876a-3597006cfaaa",
      "evidence": "Waterfall used to decompose 1,478B total across luxury segments.",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-173e-703c-876a-3d38d0b08cfc",
      "evidence": "Personal Luxury Goods bar darkened to flag the focus segment.",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "e18a99d3-b62b-498a-a994-b6925c7a0fd9",
      "evidence": "Visual representation of market segments contributing to a total",
      "confidence": 1
    },
    {
      "name": "Waterfall Chart",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a462-ea9a4f583758",
      "evidence": "Sequential bars summing segments to 1,478B total.",
      "confidence": 90
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 3,
      "beatId": "019dd95a-07a5-761b-9143-af32d369c7a7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Global luxury markets recap, segment breakdown, 2024 slowdown, 2025 outlook, 'at a glance'.",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 15,
      "from": 3,
      "beatId": "019dd95a-07a5-761b-9143-c3b036bbab38",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing, segment growth, regional splits, 2025 forecast.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b312-7554a5413c3b",
      "evidence": "Waterfall on p3 then segment-by-segment evidence p4-8 closing with 'experiences leading over products' p9.",
      "position": 1,
      "objective": "Recap luxury market segments to surface 'experiences > products' pattern",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}