{
  "docId": "019dd923-5de0-76bd-a168-55bbbbc3eed0",
  "docSlug": "75a24b4b5695da66",
  "documentTitle": "Bold moves: Leading Southeast Asia&#x27;s next wave of consumer growth",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 62,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a series of cards to highlight key demographic statistics for Southeast Asia.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "subtitle_text",
    "photo",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-55bbbbc3eed0/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Working population to increase by 24M by 2030",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b48c-7655-b302-048a1c005a1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.58,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "029b3e1d-ac12-4b97-9abe-2e2b0716e878",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ce898dc-60d5-44e4-8583-3be5da02d828",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.33,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3903074-709d-46cd-9477-e0efe3dbb199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.6,
        "y": 0.6
      },
      "kind": "metric",
      "text": "60%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06e02b19-07bd-44c0-a96b-ad4b6bf576f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.5
      },
      "kind": "metric",
      "text": "24M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c3e92d0-b391-447b-884d-0d206986063c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "metric",
      "text": "3rd",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c56fdd3-5e2a-43fb-ad97-7843df8a6786",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.35,
        "y": 0.6
      },
      "kind": "metric",
      "text": "~47%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5c0ef03-2c55-484c-b9f3-ee5e153d9d63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Working population growth: 24M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48c-7655-b302-0af528949cbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Southeast Asia's population is sizeable, young, and with growing productivity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d527a2e9-98cc-40d0-a989-98017c307e74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Euromonitor, World Bank",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5085c910-53e5-4117-8fbb-2a851816e95d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Looking ahead, demographic factors will play a major role in the growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd67a45-e0ab-41f3-afc4-724292d51f8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE SOUTHEAST ASIA OPPORTUNITY",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1262d3a0-5bec-4dbb-8c08-aca8b87a773f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Working population growth",
      "numberRaw": "24M",
      "numberKind": "plain",
      "actionTitle": "Looking ahead, demographic factors will play a major role in the growth",
      "calloutText": "Working population to increase by 24M by 2030",
      "numberScale": "m",
      "numberValue": 24,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-bfdb9cec8938",
      "evidence": "'demographic factors will play a major role'",
      "confidence": 90
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-c00343a3a924",
      "evidence": "Callout '+24M working population by 2030'",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e5-fa149987b926",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover, ToC, SEA market bloc setup ($4T, 700M pop, demographics)",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 52,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e6-0d296612a774",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Opportunity setup + seven trends with data",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-088c-724c-b311-5e54b64a63db",
      "evidence": "Stacks population, GDP, FDI, funding, income growth into one composite opportunity",
      "position": 1,
      "objective": "Build up the SEA opportunity from multiple drivers",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 80,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}