{
  "docId": "019dd923-5de0-76bd-a168-55bbbbc3eed0",
  "docSlug": "75a24b4b5695da66",
  "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 62,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide uses a combination of bar charts and a custom dumbbell-style comparison chart to illustrate economic trends.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "comparison_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-55bbbbc3eed0/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Quarterly consumer confidence index, 2018 Q1 - 2023 Q4 (CCI)",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8e9f996-0323-4fc1-a9f3-2fa211bf1aff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Forecast real GDP growth rate, 2023 (%)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39565af5-7424-4ffe-97ac-5f30fe4503d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer confidence index: 126",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b48c-7655-b301-e983f5757586",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: (1) Forecast as of July 2023. Source: IHS Markit",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c1a176b-cfe6-407b-9cc9-d53c2fa6bd6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: (2) Methodology for CCI index varies by country and therefore not comparable across countries; Philippines broadly in line with long-term average despite negative. Source: Euromonitor, Nielsen",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70ed0ad8-fe64-4fa1-8e1c-447d7a30f379",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Southeast Asia has been facing economic headwinds, but consumer confidence is rising again",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d7cb180-d717-4c61-932c-209b0b7e87a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE SOUTHEAST ASIA OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff323ef0-762d-4295-8975-a375f3d4abf3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer confidence index",
      "numberRaw": "126",
      "numberKind": "plain",
      "actionTitle": "Southeast Asia has been facing economic headwinds, but consumer confidence is rising again",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 126,
      "metricFamily": "macro",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-b77386271903",
      "evidence": "'economic headwinds, but consumer confidence is rising again'",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8119-bbb8b451f4d2",
      "evidence": "Confidence index 126 annotated on chart",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e5-fa149987b926",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover, ToC, SEA market bloc setup ($4T, 700M pop, demographics)",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 52,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87e6-0d296612a774",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Opportunity setup + seven trends with data",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-088c-724c-b311-5e54b64a63db",
      "evidence": "Stacks population, GDP, FDI, funding, income growth into one composite opportunity",
      "position": 1,
      "objective": "Build up the SEA opportunity from multiple drivers",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 80,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}