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  "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth",
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  "notes": "The chart uses a grouped bar chart format to visualize the 'say-do' or 'opportunity-preparedness' gap.",
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      "text": "Source: Bain & Meta CXO survey (N=30) conducted in Jul-Aug 2023; Question: 'Which consumer trends drive the biggest opportunity for your organization? How prepared are you to respond?'. Analysis considers CXOs who ranked consumer trends as 4 or 5 (out of 5) for opportunity and impact.",
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