{ "docId": "019dd923-5de0-76bd-a168-55bbbbc3eed0", "docSlug": "75a24b4b5695da66", "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth", "authorId": "Bain", "authorName": "Bain", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 45, "pageCount": 62, "prevPage": 44, "nextPage": 46, "slideType": "key_takeaways", "function": "quantify_impact", "density": "overcrowded", "nDataPoints": 2, "notes": "The slide uses a list-based layout to connect personalization drivers (LTV, Loyalty, Advocacy) to specific quantitative and qualitative outcomes.", "elementsJson": [ "headline_text", "action_title", "icon_grid", "callout_box", "photo", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a168-55bbbbc3eed0/45", "deckHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0", "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-55bbbbc3eed0#slide-45", "components": [ { "bbox": null, "kind": "callout", "text": "Personalization has proven to deliver results for businesses across the region.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-b48c-7655-b306-037bdb9c36f6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.9, "w": 0.4, "x": 0.55, "y": 0.05 }, "kind": "image", "text": "Woman using a smartphone", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "50704170-ff91-449d-bfe1-f29cc7318de7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.48 }, "kind": "list", "text": "DRIVES LOYALTY: Drives higher loyalty", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "98c115cc-8be1-49b1-9cb6-f529613456d0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.45, "x": 0.05, "y": 0.25 }, "kind": "list", "text": "DRIVES CUSTOMER LIFETIME VALUE: Delivers 10x lift in ROI", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ba2be8b4-65da-423c-8640-1012ffb3c5dd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.68 }, "kind": "list", "text": "DRIVES BRAND ADVOCACY: Leads to +20 points in company Net Promoter Score", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cad08b50-08b3-490e-914f-66ed72a8415d", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Net Promoter Score: +20", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-b48c-7655-b306-068a09e7a3f1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "Source: Meta / DSG / Bain Consumer Survey 2023 (N=9000) on the markets of ID, MY, PH, SG, TH, VN, Bain analysis (from Bain case studies); 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