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  "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth",
  "authorId": "Bain",
  "authorName": "Bain",
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  "notes": "The slide uses a 'say-do gap' framing in the header, suggesting a disconnect between consumer wellness intentions and actions.",
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  "slideHref": "/slides/019dd923-5de0-76bd-a168-55bbbbc3eed0/41",
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      "kind": "list",
      "text": "Cheaper GP and mental health tele-consultations\nBundles and packages to lower prices\nFree remote healthcare and wellness assessments\nOnline order and quick delivery of medication\nLink healthcare accounts with insurance accounts\nNew channels to communicate with consumers\nReward systems to increase value for consumers",
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      "kind": "paragraph",
      "text": "Some examples of what tech players in the region are providing:",
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      "kind": "source-note",
      "text": "Source: Lit search; Company websites",
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      "kind": "title",
      "text": "Tech companies are using technology to close the gap by making wellness more affordable and accessible for consumers",
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      "kind": "title",
      "text": "05 WELLNESS CONCERNS GROW, BUT SAY-DO GAP PERSISTS",
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      "subkind": "headline",
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  "metrics": [],
  "tools": [
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      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811a-d2c2efd93617",
      "evidence": "'Tech companies are using technology to close the gap'",
      "confidence": 90
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "e4e4abf1-6af5-4853-b0c6-0c389db94d32",
      "evidence": "list/bullet: Cheaper GP and mental health tele-consultations",
      "confidence": 0.7
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811a-d6a76ee628f7",
      "evidence": "Flagship case study slide proving the wellness solution works",
      "confidence": 60
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      "evidence": "Header mentions 'SAY-DO GAP PERSISTS'",
      "confidence": 0.9
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      "from": 13,
      "beatId": "019dd95a-0702-74a3-87e6-0213d98f59f1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Seven trend deep-dives + p54 'leaders recognize but not prepared' diagnosis",
      "position": 3,
      "confidence": 88,
      "parentBeatName": "Turn",
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    {
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      "arcName": "The Triple Take",
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      "evidence": "Opportunity setup + seven trends with data",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
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  "loops": [
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      "from": 37,
      "name": "Benchmark Gap",
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      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019dd95a-088c-724c-b311-73208e18ea6d",
      "evidence": "SEA concern 60% vs Europe → spend $1,950 vs others → 61% intent gap",
      "position": 6,
      "objective": "Expose wellness say-do gap via regional benchmarks",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 80,
      "description": "Compare performance against best-in-class to quantify the opportunity"
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