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  "documentTitle": "Bold moves: Leading Southeast Asia's next wave of consumer growth",
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      "text": "Notes: Vitamins and dietary supplements includes all multivitamins and dietary supplements; Herbal / traditional products includes topical pain-relief products made of camphor, capsaicin, and menthol; Pediatric consumer health products only designed, marketed, and labeled for children (0-12); OTC is a drug / medicine purchased over-the-counter; Allergy care includes antihistamines / allergy remedies; Sports nutrition includes protein and non-protein products to improve physical endurance / increase muscle development; Private healthcare expenditure per capita includes spend from private health insurance, households, and corporations (non-government institutions); (1) Western Europe excludes Andorra, Gibraltar, Liechtenstein, Monaco given data unavailable; US figures excluded",
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