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      "text": "Note: Ranking based on highest score on agreement from a scale of 1-5; For survey data, Cohort 1=Gen Z / Millennial, low income, single household, Cohort 2= Gen Z / Millennial, high income, single household, Cohort 3= Silent Gen / Baby Boomer, high income, single household. Source: Meta / DSG / Bain Consumer Survey 2023 (N=9000) on the markets of Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam Q15: (Asked across different statements that represent different values) To what extent do you agree with the following statements? ; Company website, Lit search",
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