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      "text": "Note: (1) >20% considered as essential (2) Position differs by market; in some countries alcohol is a new \"need\" while it remains a want in others. Source: Meta / DSG / Bain Consumer Survey 2023 (N=9000) on the markets of Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam; Q12: Which of the following categories do you consider essential? Select all that apply.",
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