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      "text": "Local leadership and long-term commitment drive effective delivery. High-impact programs require both committed champions and empowered local authorities. Leadership fosters accountability and urgency, while local actors tailor interventions to community-specific needs, ensuring greater relevance, empathy, and sustained population engagement. Cross-sector collaboration deepens engagement. Bringing together diverse stakeholders - from healthcare and education to urban planning and employers - promotes alignment and ensures that interventions are delivered through the channels that matter most in people’s daily lives. Role-modelling builds understanding and engagement. Having change leaders in the form of pilot entities and high-profile individuals spearheading and role modelling change increases population engagement, as well as understanding of the rational, importance, and impact.",
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